WiMAX™ and Broadband Wireless Business Savvy

The WiMAX™ industry has gathered an enormous momentum, the likes of which have rarely been seen in the wireless industry before. This momentum has the potential to create a significant broadband wireless industry that could cause major economic disruption in the overall wireless sector. At the same time, there are key technological, regulatory and political dynamics that could greatly influence the adoption rate, timing and overall success of the WiMAX™ industry. Critical market intelligence is needed to make the right strategic decisions.

The principals of Wireless 20/20 bring over 75 years of direct market experience to help you sort out the threats and opportunities in this emerging broadband wireless market. Our expertise will be invaluable to any semiconductor manufacturer, equipment manufacturer or service provider contemplating the WiMAX™ arena. We work hand in hand with your marketing and product teams to develop defensive or offensive strategies in the broadband wireless market, by providing you with on-the- ground knowledge and understanding for you to make an informed decision. Our market experience, in-depth technical knowledge, and industry contacts will enable your company to maximize its opportunity in this multi-billion dollar market. At the same time, we will guide you through this complex maze of immature technologies and uncertain applications and steer you away from dead ends.

Services offered by Wireless 20/20:

Business Case Development

• Operator deployment economics
• Technology impact studies
• Opportunity assessment
• Service and revenue modeling

Product Strategy

• Product and services planning
• Technology assessment
• Vendor evaluation
• Product requirements definition

Market Strategy

• Market intelligence
• Primary Research and Market Surveys
• Market assessment studies
• Competitive analysis
• Account strategy development

Partnership Development

• Partnership opportunities identification
• Industry group support & representation
• Industry contacts & investment advice
• Technology licensing & acquisitions

Wireless 20/20 can support your management, marketing, and product development teams with both on-location and off-site consulting support. Contact us for an initial consultation.

WiMAX Forum® is a registered trademark and WiMAX™ is a trademark of the WiMAX Forum®.